Our Story 

The Nordic Collection is a manifestation of Sarah McAlister's profound passion for Scandinavian design and her rich cultural heritage.

Sarah was born and raised in Denmark and grew up surrounded by beautiful nature, clean air, and simple, understated design.

She was inspired to create The Nordic Collection out of love for her Scandinavian heritage, wanting to share the magic of the North with her friends here in beautiful South Africa.

In 2018, Sarah began her journey and started introducing her Nordic gnomes to South Africans. Gnomes have been part of Scandinavian Folklore for centuries. Folklore explains how Gnomes were known for looking after people’s homes and animals if cared for. When people were not good to them they were known for playing tricks on people. And so the story goes… Even though these gnomes are traditional, they are simply adorable in a modern way and have a special way of always making people smile.

Wanting to share more of her heritage, Sarah now incorporates Home Décor into her new range. The sleek, simple lines of Scandinavian design are reflected in her range of home décor and will not only add style to your home but it will showcase the minimalism, simplicity and functionality of each piece. 

Sarah designs Scandinavian style fabrics locally which are made into Table Linen, Cosmetic Bags, Handbags and Stationary.

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